Selling to Gen Y

Gen Y make many of their purchasing decisions based on the preferences, experiences and input of their peers. They want to be respected and treated with equal importance as the ‘older’ customer/client. They predict the trends and lead the way in terms of purchasing technological devices as they the most media savvy generation. Gen Y want information instantly and seek it out via multiple media streams. They expect a clever, simple and original marketing campaign that is free from hype and over the top selling techniques. Before they approach a sales person they already have a clear understanding of what they are going to purchase, what they expect to pay, so the sales person’s role is simply one of clarification. They therefore make decisions quickly. Gen Y are experiential learners, and in order to gain further understanding of a product they will need to operate it themselves. They prefer a relaxed environment free from pressure to buy.