Selling to Baby Boomers

Baby Boomers grew up in an age of prosperity, where having the newest technology, a large house, or being in a position of power were all status symbols. They still want to feel special by receiving personalised service. Baby Boomers have high expectations and expect to be met in all aspects of life. Baby Boomers are the most difficult to reach effectively as their behaviours, needs and wants are the most interchangeable. As Digital Immigrants, some do not feel comfortable using technology, but respect the need for it, so letters and newspaper articles need to be filled with hype and look technologically up-to-date or advanced. Others are technologically proud and savvy and are happy to be contacted by email or targeted through websites.