Selling to Traditionalists

Traditionalists are the true immigrants to technology which can be overwhelming. Often perceived in the marketplace as being insignificant, they nonetheless have significant buying power. Retirement brings with it a chance to explore new horizons and it is no longer viewed as a passive period of life. In order to feel comfortable buying something, there needs to be a clear explanation and demonstration on how the product works and why it is beneficial. The message or benefit needs to be simple and straightforward. They also need to trust and respect the person they are buying from, as they are wary of being ‘taken for a ride’. They require much patience and reassurance that they are making the right purchase.